Direct answer
What does prospect identification mean?
Prospect identification is the process of confirming and recording appropriate identifying information before meeting an unfamiliar prospect.
Exam cue: Use a consistent brokerage procedure and protect the information collected.
What does it look like in a question?
Example
An agent meets a first-time prospect at the office and follows the brokerage's identification protocol before a showing.
Common exam trap
What should you not confuse it with?
Identification is one safety layer, not proof that a person is harmless.
Related licensee safety terms
Check-in procedureA check-in procedure is a planned communication process that confirms a licensee's status and triggers action when contact is missed.Incident reportAn incident report is a factual written record of an accident, threat, injury, near miss, property loss or other significant event.Open-house safetyOpen-house safety is the set of procedures used to reduce risk to people, property and information during a public showing.Risk reductionRisk reduction is any practical action that lowers the likelihood or severity of harm without claiming to eliminate all risk.Safety planA safety plan is a written set of procedures for reducing risk and responding to foreseeable incidents during real estate work.
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