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Designated sales agent

A designated sales agent is a salesperson or associate broker assigned by the broker to represent one client when the same broker also represents another client in the deal.

Direct answer

What does designated sales agent mean?

A designated sales agent is a salesperson or associate broker assigned by the broker to represent one client when the same broker also represents another client in the deal.

Exam cue: The brokerage remains a dual agent, and the designated agents cannot provide the full range of undivided fiduciary loyalty.

What does it look like in a question?

Example

The broker designates one associated agent for the seller and another for the buyer after written informed consent.

Common exam trap

What should you not confuse it with?

Designation does not turn the brokerage into two unrelated single agents.

Related agency terms

AccountingAccounting is the fiduciary duty to safeguard and properly account for money, documents and property entrusted to the agent.AgencyAgency is a relationship in which an agent is authorized to act for a principal and owes duties within that relationship.Broker's agentA broker's agent is an agent from another firm engaged by a listing, buyer's or tenant's agent to help serve that agent's principal, with no direct relationship to the principal.ClientA client is a principal who is represented by a real estate agent.CustomerA customer is a person who receives services from a licensee but is not represented by that licensee as an agent.Dual agencyDual agency is one brokerage representing both buyer and seller, or landlord and tenant, in the same transaction, which New York allows only with informed written consent.
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