Direct answer
What does Customer mean?
A person who receives services from a licensee but is not represented by that licensee as an agent.
Exam cue: Do not give a customer the same loyalty or confidential advocacy owed to a client.
What does it look like in a question?
New York example
An unrepresented buyer attends a showing conducted by the seller's agent.
Common exam trap
What should you not confuse it with?
A customer can become a client only if an agency relationship is properly created.
Related agency terms
AccountingThe fiduciary duty to safeguard and properly account for money, documents and property entrusted to the agent.AgencyA relationship in which an agent is authorized to act for a principal and owes duties within that relationship.Broker's agentAn agent who cooperates with or is engaged by another agent without becoming a subagent of that agent's principal.ClientA principal who is represented by a real estate agent.Designated sales agentA sales agent appointed within a disclosed dual agency arrangement to advocate for one principal in negotiations.Dual agencyRepresentation of both sides in the same transaction by the same broker, with the required informed consent.
Sources used2 references with section locators
The curriculum citation confirms exam scope. Definition and rule citations support the explanation itself. Links and locators were checked on August 26, 2026.
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